Midway: Microsoft market in certain territories is concerning

Midway's VP of International, Martin Spiess, has said that the European market is not as big as the US market for them, so naturally they have lower attachment rates. They say this is down to Microsoft's Xbox 360 lagging behind a "very strong" Nintendo and Sony. The Midway VP concluded that the Microsoft market in certain territories is concerning.

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Q: We watch financial results from a number of companies, and one thing we've noticed is the strength of revenues in Europe - we've been canvassing thoughts on whether it's down to currency or market maturity, what do you think?

Martin Spiess: I think for us it's a blend of three factors. Currency is one of them, then when I started Europe was under-developed, so basically we have more than doubled our share of business by implementing better practices, finding better people.

The line-up also is a line-up that is more globally appealing than it was before - historically it was very US-centric, so that helps a lot.

I don't know what it's like for other companies, but the market is not as big as the US market, so naturally we have lower attachment rates. But it could be growing to the same size as the US - the only problem we have right now is that we see in certain territories Microsoft is lagging behind. Sony has become very strong, Nintendo has become very strong, but the Microsoft market in certain territories is concerning.

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